#TourismRestart: UNWTO and Facebook Partner to Support Member States to Leverage Digital Marketing

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Post
Share on whatsapp
Send
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

The World Tourism Organization (UNWTO) and Facebook have partnered to help global destinations make use of the power of digital marketing as they look to welcome tourists back safely.

Over the past year, the United Nations specialized agency for tourism has been supporting its Member States on a series of initiatives relating to market intelligence and marketing. Now, as tourism begins to restart in some parts of the world, a series of special sessions were held jointly with Facebook to deliver a range of key insights into how the effective use of digital marketing can help destinations gain a competitive advantage in the challenging months ahead.

Three sessions, one each in English, Spanish and French, welcomed participants from 30 countries. The sessions focused on Facebook and Instagram Communication Insights and Best Practices, with participants also given an overview of digital tools and tips for communicating with their target audiences, including through Messenger and WhatsApp. Alongside this, the sessions highlighted the importance of metrics and other key tools in measuring the success of digital marketing campaigns, and role of advertising and creativity in reaching new audiences.

Sandra Carvao, UNWTO Chief, Market Intelligence and Competitiveness, says: “We are very happy to have Facebook on board with us to bring the fundamentals and best cases of digital marketing to our Members. Our partnership will help destinations be better prepared for a new market framework and allow them to use data and digital marketing to reach new audiences and restart their tourism sectors.

Nicolai Gerard, Facebook EMEA Government Politics & NonProfit Marketing Solution Director says: “We are very pleased to work with UNWTO to help global destinations take advantage of all the benefits that digital solutions and tools can offered. In the times we are living, it is key for the travel industry to implement digital marketing strategies to accelerate the road to recovery. With this partnership, we believe that travel destinations will gain the necessary tools and skills that will allow them to use all the services available through our family of apps”.

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Post
Share on whatsapp
Send

Related Posts

Sponsored

Follow Us

VOYAGESAFRIQ is a Travel and Tourism media with interest in promoting Africa to the world. We provide superior news content about the Travel and Tourism industry in Africa and beyond. Our team of writers and editors make sure the African story is told with a global perspective.

Submit Press Release to: info@voyagesafriq.com

Sign Up for our Newsletter

© 2008 - 2020 Voyages Afriq Media - All Rights Reserved. Powered by WhiteOrange