Cabo Verde has signed a Memorandum of Understanding with the World Tourism Organization (UNWTO) with the primary aim of strengthening cooperation between the archipelago island country and the United Nations Specialized Agency in developing the tourism sector.
The signing ceremony was held alongside the 2nd edition of the Global Tourism Investment Forum in Africa on the Island of Sal on Friday, 03 September.
The document, signed by the Minister of Tourism and Transport, Dr. Carlos Santos, and the Secretary-General of the UNWTO, Zurab Pololikashvili, identify areas of mutual interest and priority, the consolidation of the ′′ Cabo Verde Brand “, the upgrade of training structures in tourism in the country through its associations with the UNWTO Tourism Academy, the research support directed towards the socioeconomic impact of sustainable tourism development in Cape Verde on achieving Sustainable Development Goals (SDGs) and poverty reduction.
Photo Credit: Adilson Ramos
Apart from incentives for support activities aimed at productivity gains in providing tourism-related services, promoting and adopting solutions, UNWTO will support initiatives implemented by Cape Verde with regard to branding policy strategies and digital marketing values to increase the digital positioning of Cabo Verde.
The archipelago Island has also had its mandate (2022-2025) on the Executive Council of UNWTO renewed pending approval by the General Assembly to be held in Marrakech, Morocco later this year. Cabo Verde has been a member of UNWTO since 2001.
Story by Kojo Bentum-Williams & Samuel Obeng Appah
