Namibia amplifies tourism outreach in FITUR

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The Namibia Tourism Board has enhanced its marketing efforts with its participation at the just-ended FITUR International Tourism Fair in Madrid, Spain.

Since the year 2022, Namibia has been pitching the southern African destination to European markets, especially Spain, through various activations and engagements with the travel trade.

The Namibia Tourism Board along with 5 other private sector players manned the stand. The contingent included Gondwana Lodges, NWR, Oipuka Kalahari Tailor made Tours, and Matiti Tours. The stand welcomed over 180 buyers and visitors who engaged with exhibitors & delegates.

Speaking to VoyagesAfriq from the exhibition floor, the Head of Marketing at the Namibian Tourism Board Charmaine Matheus said, they were happy to once again be back in FITUR to service the market.

Charmaine Matheus, head of marketing at the Namibian Tourism Board in a meeting with a tour operator
Charmaine Matheus, Head of Marketing at the Namibian Tourism Board in a meeting with a tour operator

According to her, FITUR 2024 was a resounding success and a platform where they we able to showcase Namibia’s unique tourism experiences to visitors from across the globe. “The interests shown by agents here and even consumer markets have been tremendous with over 200 travel agents.

Charmaine Matheus, head of marketing at the Namibian Tourism Board
Charmaine Matheus, head of marketing at the Namibian Tourism Board

‘’FITUR holds significant importance for tourism professionals and the inbound and outbound markets in Ibero-America. It facilitates a platform for industry partners to showcase their unique products, services, and experiences to a huge audience.

“It also provides numerous opportunities to promote the unique experiences available in Namibia and our tourism products, about the unique nature of the destination,” she added.

As one of the leading travel fairs, FITUR provides a huge platform to disseminate the latest information on Namibia and individual properties featuring their new products and services.

Namibia is fast becoming one of Africa’s most sought-after destinations and has attracted a mix of tourists from around the world. The latest figures released by the Ministry of Environment, Forestry, and Tourism confirmed the recovery of the tourism sector from the COVID-19 pandemic with a  98.1% increase in international/inbound tourist arrivals from 232,756 (2021) to 461,027 in 2022. This figure indicates a 28.9% recovery level towards the 2019 tourist arrival statistics. 

 

 

 

 

 

 

 

 

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