Why the African travel trade show is thriving in a digital era- Carol Weaving writes
As trade show season gets underway in South Africa, traditional shows have come under fire for being antiquated, expensive and out of touch with the realities of a digital-first world.
ILTM Africa 2026 showcases sensory-led luxury
ILTM Africa 2026 makes its anticipated return to the Norval Foundation in the Host City of Cape Town from 10–12 April, delivering its largest post-Covid edition to date. Uniting influential
Sunbird Hotels & Resorts Positions Malawi for MICE Growth at Meetings Africa 2026
Africa’s meetings, incentives, conferences and exhibitions (MICE) sector continues to gain momentum, and Meetings Africa 2026 once again underlined why the continent is increasingly being taken seriously as a global
ITB Berlin 2026: 60 years as international platform for tourism, markets, and innovation
Photo credit: Messe Berlin GmbH On the day before the start of ITB Berlin 2026, the global travel industry turns its attention to the German capital for three days. From
ITB Berlin 2026: Host Country Angola opens anniversary edition with spectacular show
The anniversary edition of ITB Berlin from 3 to 5 March 2026 will open on 2 March with an opening gala featuring this year’s Host Country, Angola. Official speeches, cultural
Knowledge Before Concrete: Gilbert Abeiku Aggrey’s Vision for Ghana at Meetings Africa 2026
As the landmark 20th edition of Meetings Africa drew to a close at the Sandton Convention Centre this week, the spotlight turned toward West Africa’s burgeoning role in the global
Meetings Africa 2026 closes on a high, Celebrating 20 Years of Purposeful African Connections
The 20th edition of Meetings Africa has drawn to a close in Johannesburg on Wednesday 25th February, 2026, marking not only a milestone anniversary but a clear statement of intent about Africa’s
Ethiopia Signals MICE Readiness as Africa’s Business Events Map Expands
As Africa’s meetings, incentives, conferences and exhibitions (MICE) sector continues to mature, Ethiopia is emerging as one of the continent’s most ambitious and purposeful contenders. That message came through clearly
Meetings Africa Marks 20 Years of Strong Tourism, Jobs and African Connections
South Africa’s commercial capital, Johannesburg, officially welcomed Africa’s business events community on Tuesday as the 20th edition of Meetings Africa opened at the Sandton Convention Centre, celebrating two decades of