Ethiopia Signals MICE Readiness as Africa’s Business Events Map Expands
As Africa’s meetings, incentives, conferences and exhibitions (MICE) sector continues to mature, Ethiopia is emerging as one of the continent’s most ambitious and purposeful contenders. That message came through clearly
Meetings Africa Marks 20 Years of Strong Tourism, Jobs and African Connections
South Africa’s commercial capital, Johannesburg, officially welcomed Africa’s business events community on Tuesday as the 20th edition of Meetings Africa opened at the Sandton Convention Centre, celebrating two decades of
International Congress and Convention Association sets its sights on Africa’s next growth chapter
Photo Credit: SA Tourism. Left, ICCA CEO Dr Senthil Gopinath and ICCA President Marta Gomes As Africa’s business events ecosystem continues its steady ascent, the International Congress and Convention Association (ICCA) is sharpening its
ITB Berlin 2026 Celebrates 60th Anniversary; Opening Press Conference and Key Press Events Announced
At the opening press conference on 2 March 2026 at the CityCube Berlin, the focus will be on current trends, markets and strategies. The day’s events include a new exclusive
Meetings Africa BONDay sets strategic tone as Platform marks 20 years of Continental Impact
The Business Opportunity Networking Day (BONDay) of Meetings Africa 2026 has set a strong strategic foundation for the continent’s flagship business events trade show, reflecting on two decades of advancing Africa’s visibility
Houston Travel Marketing reports record breaking Spotlight Expos in East Africa
Derek Houston, Managing Director of Houston Travel Marketing Services and organiser of the highly regarded Spotlight Travel Expos, has confirmed record-breaking attendance at the recent Spotlight events in Arusha and
Meetings Africa 2026: Celebrating 20 Years of Connecting Africa to the World
South Africa’s commercial capital, Johannesburg, will once again welcome Africa’s travel and business events community as it hosts another edition of Meetings Africa, the continent’s leading MICE trade show for
Africa Showcase Southern Europe to spotlight new growth markets in Portugal, France & Italy
Africa’s tourism industry is sharpening its focus on Southern Europe as the Africa Showcase Southern Europe prepares to make strategic stops in Portugal, France and Italy, positioning the continent to
Beyond Visibility: How Africa used FITUR to reposition Its Tourism Offering
Africa’s presence at FITUR 2026 was defined less by spectacle and more by intent. Across the halls of Madrid’s flagship tourism trade fair, African destinations presented a unified, business-focused posture,