Essence of Africa
Essence of Africa is a private, sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing […]
Essence of Africa heads to Zanzibar for Its 2026 Edition
Following last year’s successful second edition on the Kenyan coast, Essence of Africa has announced that its third edition will take place at Diamonds Bijoux in Zanzibar from 20–22 October 2026, continuing the event’s journey […]
Essence of Africa 2025 Spotlights New Travel Priorities Among U.S. Visitors to Africa
At the 2025 edition of Essence of Africa, held 7–9 October at Diamonds Malindi on Kenya’s coast, A representative of U.S.-based Rethink Travel Marketing Paula Newton offered a compelling assessment of how […]
Unlocking the Chinese Travel Market: Insights from 2025 Essence of Africa
At the recent Essence of Africa ‘travel trade forum, industry expert Lin Yu shared valuable perspectives on what it takes for African businesses to capture the growing Chinese travel market. […]
Timothy Nyamutege Mroka: The Heart Behind Malindi’s New Wave of Hospitality
In the quiet coastal town of Malindi, where turquoise waters meet golden beaches, tourism is more than an industry, it’s a way of life. But for Timothy Nyamutege Mroka, the […]
Essence of Africa 2025 Highlights Shift Toward Diverse, Sustainable African Travel
Essence of Africa 2025 concluded in Malindi, Kenya, on 9 October, bringing together tourism professionals for what has firmly established itself as Africa’s most dynamic business-to-business tourism forum. The event welcomed […]
European Markets Showcase Tremendous Growth Potential at Essence of Africa 2025
Malindi, Kenya — Day Two at the recently heald Essence of Africa 2025 delivered fascinating insights into one of Africa’s most diverse and promising source markets during a Market Buzz […]
Essence of Africa: Day one highlights shifting dynamics in Africa’s Tourism Marketplace
Day One at Essence of Africa delivered more than conversation; it delivered market intelligence with immediate commercial implications. With 150 pre-qualified international buyers and 150 African exhibitors convening in Malindi, […]
Essence of Africa Opens in Malindi as Leaders Turn Talk into Action
Essence of Africa 2025 officially opened in Malindi today with a clear, action-oriented tone. The meetings-driven buyer forum organized by On Show Solutions in partnership with ATTA® Events and staged […]