Business Events are rethinking what success looks like
Business events are usually judged by the number of delegates they attract, the meetings they generate and the business done in the room. For a tourism trade forum, the host […]
Mohammed Hersi: Zanzibar Has Time to Get Tourism Growth Right
Zanzibar is closing in on a tourism milestone. The island welcomed 917,167 international visitors in 2025, up 24.5% on the previous year. Often sold in the trade as “what Bali […]
Safari’s ‘Missing Middle’ could be Africa’s next tourism opportunity
Africa’s safari industry may be overlooking a lucrative space between ultra luxury and mass market tourism, according to Dr Mohanjeet Brar, founder and CEO of Gamewatchers Safaris and Porini Camps. […]
Essence of Africa
Essence of Africa is a private, sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing […]
Essence of Africa heads to Zanzibar for Its 2026 Edition
Following last year’s successful second edition on the Kenyan coast, Essence of Africa has announced that its third edition will take place at Diamonds Bijoux in Zanzibar from 20–22 October 2026, continuing the event’s journey […]
Essence of Africa 2025 Spotlights New Travel Priorities Among U.S. Visitors to Africa
At the 2025 edition of Essence of Africa, held 7–9 October at Diamonds Malindi on Kenya’s coast, A representative of U.S.-based Rethink Travel Marketing Paula Newton offered a compelling assessment of how […]
Unlocking the Chinese Travel Market: Insights from 2025 Essence of Africa
At the recent Essence of Africa ‘travel trade forum, industry expert Lin Yu shared valuable perspectives on what it takes for African businesses to capture the growing Chinese travel market. […]
Timothy Nyamutege Mroka: The Heart Behind Malindi’s New Wave of Hospitality
In the quiet coastal town of Malindi, where turquoise waters meet golden beaches, tourism is more than an industry, it’s a way of life. But for Timothy Nyamutege Mroka, the […]
Essence of Africa 2025 Highlights Shift Toward Diverse, Sustainable African Travel
Essence of Africa 2025 concluded in Malindi, Kenya, on 9 October, bringing together tourism professionals for what has firmly established itself as Africa’s most dynamic business-to-business tourism forum. The event welcomed […]