European Markets Showcase Tremendous Growth Potential at Essence of Africa 2025

Malindi, Kenya — Day Two at the recently heald Essence of Africa 2025 delivered fascinating insights into one of Africa’s most diverse and promising source markets during a Market Buzz […]
Essence of Africa: Day one highlights shifting dynamics in Africa’s Tourism Marketplace

Day One at Essence of Africa delivered more than conversation; it delivered market intelligence with immediate commercial implications. With 150 pre-qualified international buyers and 150 African exhibitors convening in Malindi, […]
Essence of Africa Opens in Malindi as Leaders Turn Talk into Action

Essence of Africa 2025 officially opened in Malindi today with a clear, action-oriented tone. The meetings-driven buyer forum organized by On Show Solutions in partnership with ATTA® Events and staged […]
Essence of Africa 2025 unveils high impact content programme led by explorer Riaan Manser

Essence of Africa, Africa’s meetings-driven international buyer’s forum, today announced a focused, insight‑driven content programme for its 2025 edition, taking place 7–9 October at Diamonds Malindi on Kenya’s coastline. Designed to support […]
Essence of Africa 2025 Set to Deliver Immersive Coastal Event Following Site Visit to Malindi

Following an inspiring site visit early May, organisers of Essence of Africa have confirmed plans are well underway for this year’s edition, taking place on the Kenyan coast at Diamonds […]
Essence of Africa Heads to the Kenyan Coast for 2025 Edition

Following the successful inaugural event in Nairobi last year, Essence of Africa has announced its second edition will take place at Diamonds Malindi on the pristine Kenyan Coast from 7-9 […]
Africa: Why one continent can’t be one story

When you hear the name ‘Africa,’ what comes to mind? Perhaps visions of deserts scattered with ancient ruins, lively city streets humming with culture, animals roaming in the wild, or […]
Essence of Africa: Industry Professionals applaud successful inaugural event in Nairobi

The inaugural Essence of Africa, Africa’s International Buyer Forum, concluded after three days of dynamic networking, strategic meetings, and thought-provoking discussions that brought together over 360 tourism professionals from 37 […]
Essence of Africa Champions Community Partnerships as the future of Tourism

The vibrant city of Nairobi, Kenya’s bustling capital, is hosting the maiden Essence of Africa, an innovative private sector-led initiative aimed at connecting international buyers with African tourism suppliers. The […]