Leveraging The WRC Safari Rally to Drive Tourism and Regional integration- June Chepkemei writes
As the dust settles after the iconic Safari Rally, we are once again reminded of the enduring spirit of one of East Africa’s most treasured sporting traditions. More than just […]
Kenya Tourism Board ramps up Tourism Drive in the EAC region ahead of WRC Safari Rally
The Kenya Tourism Board (KTB) has intensified its efforts to tap into the growing motorsports enthusiasm in the East African region ahead of the WRC Safari Rally slated for 20th-23rd […]
Kenya sees record-breaking number of visitors as Tourism Sector achieves 19.79% growth in earnings
Kenya’s tourism sector welcomed a record 2.4 M international arrivals in 2024, surpassing Kenya’s highest arrival numbers. In the 2024 performance report released today by Cabinet Secretary for Tourism and […]
Kenya Unveils Tourism Campaign to Woo Australian Travelers
Kenya is stepping up efforts to unlock the potential of the Australian travel market as part of a strategic push to boost international arrivals. Speaking during a high-level engagement with […]
Africa Youth Tourism Innovation Summit 2025 Launched in Nairobi, Kenya
Africa Tourism Partners alongside the Ministry of Tourism and Wildlife Kenya, UN Tourism, AfCFTA, BDO, TEAMS Africa and Kenya Tourism Board have successfully launched the 7th Africa Youth in Tourism […]
Kenya banks on groups and high-end Indian travelers
Kenya is banking on the increasing demand for groups and high-end travelers from India to increase her tourism pie from the Asian market that is currently ranked at 6th position […]
KTB targets the diaspora market with ”Ziara Kenya ”campaign
The Kenya Tourism Board (KTB) is leveraging Kenyan missions abroad to anchor its diaspora tourism campaign in a bid to increase tourism arrivals into the country. Dubbed ‘Ziara Kenya: One […]
AirAsia X & Kenya Tourism Board partner to boost tourism with Nairobi-Kuala Lumpur flights
AirAsia X (AAX), Asia’s leading long-haul low-cost carrier, announced a strategic collaboration with the Kenya Tourism Board, aimed at enhancing connectivity between Asia and Africa and driving tourism growth for […]
MKTE2024: KTB lauds media for shaping positive narratives about Kenya
The Kenya Tourism Board (KTB) has hailed the role of the media in shaping positive perception of destinations for investment and tourism activities. According to the KTB CEO, June Chepkemei, […]
