Uganda Tourism Board CEO Appointed Senior Presidential Advisor on Tourism

Uganda Tourism Board (UTB) congratulates the outgoing Chief Executive Officer, Dr Lilly Ajarova upon appointment as Senior Presidential Advisor on Tourism by His Excellency Yoweri Kaguta Museveni, President of the […]
Uganda’s new tourism policy to embrace gastronomy following UN Tourism Forum insights

Lilly Ajarova, CEO of the Uganda Tourism Board (UTB), has shared her insights from the first UN Tourism Regional Tourism Forum on Gastronomy in Zimbabwe, held from July 26-28, in […]
Uganda Tourism Board resumes grading and classification exercise

Uganda Tourism Board (UTB) has started to undertake a nationwide grading and classification exercise. This was revealed at a press conference at UTB headquarters addressed by Lilly Ajarova CEO (UTB), […]
Uganda launches new destination brand identity to boost tourism

Uganda has launched a new destination brand identity to promote the country as a competitive tourism destination in the larger strategy of rebuilding, restarting and “more importantly, winning Uganda’s rightful […]
Uganda Tourism Board launches POATE 2021— the first-ever virtual tourism expo

The Uganda Tourism Board (UTB) has launched the 6th Pearl of Africa Tourism Expo (POATE 2021), which for the first time-ever, will be held virtually. The 3-day event is scheduled […]
UTB inks deal with Stanbic Bank to provide financial literacy to tourism SMEs & Start-Ups

The Uganda Tourism Board (UTB) has signed a Memorandum of Understanding (MoU) with Stanbic Bank to provide financial literacy support to Start-ups and SMEs in the tourism sector. The agreement […]
Uganda set outs Standard Operating Procedures for tourism sector

There is good news for Uganda’s Tourism sector as the Ministry of Tourism Wildlife and Antiquities unveils the new Standard Operating Procedures (SOPs) that will guide the operations of the […]
Uganda reiterates commitment to tourism trade to remain free of COVID-19

In its latest Advisory to Uganda Travel Trade on Coronavirus, the Uganda Tourism Board (UTB) has reemphasized the government’s commitment to ensuring that the country is free of the novel […]
Uganda to host 3rd Africa Birding Expo

The Uganda Tourism Board has launched a campaign to promote birdwatching in Uganda through the conservation of the country’s rare bird species. Birdwatching is a popular activity and, increasingly, Uganda […]