Essence of Africa 2025 Spotlights New Travel Priorities Among U.S. Visitors to Africa
At the 2025 edition of Essence of Africa, held 7–9 October at Diamonds Malindi on Kenya’s coast, A representative of U.S.-based Rethink Travel Marketing Paula Newton offered a compelling assessment of how […]
Unlocking the Chinese Travel Market: Insights from 2025 Essence of Africa
At the recent Essence of Africa ‘travel trade forum, industry expert Lin Yu shared valuable perspectives on what it takes for African businesses to capture the growing Chinese travel market. […]
Timothy Nyamutege Mroka: The Heart Behind Malindi’s New Wave of Hospitality
In the quiet coastal town of Malindi, where turquoise waters meet golden beaches, tourism is more than an industry, it’s a way of life. But for Timothy Nyamutege Mroka, the […]
Essence of Africa 2025 Highlights Shift Toward Diverse, Sustainable African Travel
Essence of Africa 2025 concluded in Malindi, Kenya, on 9 October, bringing together tourism professionals for what has firmly established itself as Africa’s most dynamic business-to-business tourism forum. The event welcomed […]
European Markets Showcase Tremendous Growth Potential at Essence of Africa 2025
Malindi, Kenya — Day Two at the recently heald Essence of Africa 2025 delivered fascinating insights into one of Africa’s most diverse and promising source markets during a Market Buzz […]
Essence of Africa: Day one highlights shifting dynamics in Africa’s Tourism Marketplace
Day One at Essence of Africa delivered more than conversation; it delivered market intelligence with immediate commercial implications. With 150 pre-qualified international buyers and 150 African exhibitors convening in Malindi, […]
Essence of Africa Opens in Malindi as Leaders Turn Talk into Action
Essence of Africa 2025 officially opened in Malindi today with a clear, action-oriented tone. The meetings-driven buyer forum organized by On Show Solutions in partnership with ATTA® Events and staged […]
Essence of Africa 2025 unveils high impact content programme led by explorer Riaan Manser
Essence of Africa, Africa’s meetings-driven international buyer’s forum, today announced a focused, insight‑driven content programme for its 2025 edition, taking place 7–9 October at Diamonds Malindi on Kenya’s coastline. Designed to support […]
Essence of Africa 2025 Set to Deliver Immersive Coastal Event Following Site Visit to Malindi
Following an inspiring site visit early May, organisers of Essence of Africa have confirmed plans are well underway for this year’s edition, taking place on the Kenyan coast at Diamonds […]